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CBR studiesConsumer behavior during transactions in the car and real estate market

In January 2022, the CBR research company conducted a study of consumer behavior during transactions involving the purchase and sale of cars, as well as the purchase, sale, and lease of real estate. The purpose of the study is to analyze what resources for searching and placing offers customers use when performing these operations in the car and real estate market.

Main questions covered by the study:

  • What search and listing sources are used to buy, sell, or lease cars/real estate?
  • What is the role of classifieds websites for finding and posting offers for buying, selling, or leasing cars/real estate?
  • Which sources are more effective in closing the transaction (achieving a deal)? What source was used to close the deal?
  • Which classified websites are used to close the most deals?
  • What are the advantages of classifieds websites according to users?

You can familiarize yourself with the results of the study at the following link:

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